The sun is out and thoughts are turning to holidays - so what better way to get in the mood than by stocking up on beachwear?
At M&S, they are way ahead of us, having already procured the services of model Oliver Cheshire to showcase the new season's offerings.
The 23-year-old model strikes a pose in the high street store's latest looks, from M&S's bold new collection featuring quick-dry fabrics and photographic prints.
But let's be honest, with Oliver in the frame, who is looking at the trunks? The 5ft 11in has impressively chiselled abs and an envy-inducing body - despite his apparent penchant for junk food and sofa surfing.
In a recent tweet, he admitted to having eaten an entire pack of custard cream biscuits before loafing around watching television for the afternoon.
'Laying on the sofa feeling ill. Just smashed a whole pack of custard creams and watching the worst program on TV '4inaBed' Glamma', he wrote on his Twitter feed.
Previous tweets reveal he has a fondness for food, with talk of over-indulgence featuring frequently.
'The @Versace show was absolutely stunning today and sooo full up from all the pasta at the dinner.. Thanks you!! Deffo time for a cocktail,' he tweeted recently, while another tweet revealed he had eaten two breakfasts - a full English and a continental, after his order was mixed up.
'Head is Banging this morning!! Ordered full english to the room and the guy come with a continental. Well dry!! But now I've got both ;),' he wrote.
If only all of us could do that and retain our six packs.
One person who surely appreciates his ability to remain ultra toned without a dreary obsession with exercise and diet is his girlfriend of eighteen months, 21-year-old Mama Do singer Pixie Lott.
But despite things going swimmingly with the Hertfordshire-born model, Pixie said recently that she had no plans to move in with Oliver because she didn't want to lose the 'magic'.
Asked by Look magazine if he was The One, she replied: 'I don’t know, we’re so young. We’ve been together for a year and a half, which isn’t that long in the grand scheme of things, but it is for me. It’s the longest I’ve ever been with someone.'
Read more: http://www.dailymail.co.uk/femail/article-2122019/Oliver-Cheshire-models-swimwear-M-S-isnt-girlfriend-Pixie-Lott-lucky-one.html#ixzz1qa3lahDq
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